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Restart of Business with Africa

Next Generation in Economic Relations

Restart of Business with Africa

November 21, 2023

Given the geopolitical realities, the pressure for diversification is increasing for the German economy. Africa is emerging as a strategic and economic partner of increasing importance. However, German investments in Africa continue to stagnate at around one percent of total foreign investments.

We discussed how sustainable and trustful economic relationships between European and German companies need to be shaped with partners on the African continent. Selected representatives from the business and political sectors, especially the “Next Generation” leaders, exchanged their perspective with the participants. We emphasized the need to tap into the African continent and highlighted the promising business sectors for the future. In doing so, we discussed existing and practical measures for strengthened collaboration between German entrepreneurs and counterparts on the African continent. Best practices by private sector actors who have successfully conducted business on the African continent completed the event.

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The Global Perspectives Initiative (GPI) is a non-profit and independent platform based in Berlin, Germany. GPI works towards enhanced engagement and responsibility for sustainable development by German and European decision-makers and aims to strengthen African perspectives in policymaking.

To this end, GPI regularly brings together decision- makers from politics, business, civil society, academia and media to discuss new approaches, provide new impulses and raise awareness on the common opportunities and challenges the two neighboring continents are facing.

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